Page 5 - Campari - Brand Guidelines 12_20 Singles_Neat
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KEY SELLING POINTS
Campari is the world-renowned ruby red Italian aperitif.
Invented in 1860 by Gaspare Campari, the secret
recipe has remained a closely guarded secret ever
since. With its vibrant red hue, intense aroma and
inspiring flavour, Campari has always been a symbol of
intrigue and pleasure, contemporary and charismatic.
These values have made the Campari brand famous
throughout the world as an icon of passionate Italian
style and excellence.
Campari is the red heart of many iconic cocktails
including the Negroni – no Negroni without Campari!
TASTING NOTES
Appearance: Unmistakably red.
Nose: Alcoholic, appealing complex, herbal,
orange and floral scents.
Palate: Pleasantly bitter, intense orange and
herbal fragrances with typical gentian
and woody notes.
Finish: Herbal, long-lasting, pleasant and typical
bitterness.
VARIETAL Aperitif
COUNTRY OF
SIZE 700 mL Italy
ORIGIN
ALCOHOL 25% STANDARD 14
VOLUME DRINKS
CAMPARI
