Page 9 - Campari - Brand Guidelines 12_20 Singles_Neat

KEY SELLING POINTS

Aperol is integral to the classic and increasingly
popular Aperol Spritz.

Targeted on building the Aperitivo drinking occasion
– Italy’s iconic take on happy hour, enjoyed before
lunch or dinner as an accompaniment with food.
Aperitivo drives category value by encouraging
incremental purchase.
Aperol has seen Aligns with global trends of premiumisation, relaxed

+37% growth FY drinking occasions, lighter ABV, heritage/authenticity
and foodie culture.
2019 vs 2018 *
TASTING NOTES

Appearance: Bright orange.

Nose: Lightly alcoholic, zesty orange.

Palate: Intense orange top with herbal and
woody body notes, pleasantly
bittersweet and salty notes of rhubarb.

Finish: Herbal, long-lasting, pleasant and a slight
bitterness.

VARIETAL Aperitif

COUNTRY OF
SIZE 700 mL Italy
ORIGIN
ALCOHOL 11% STANDARD 6.1
VOLUME DRINKS

VAP Aperitif & Sparkling
VARIETAL
COUNTRY OF
SIZE 700 mL / 750mL Italy
ORIGIN
ALCOHOL 11% / 11% STANDARD 6.1 / 6.5
VOLUME DRINKS
*Campari NZ sales ex distributor FY 2019 vs. 2018