Page 50 - Campari - Brand Guidelines 12_20 Singles_Neat

CREATED IN 1880 BY LOUIS-ALEXANDRE

MARNIER-LAPOSTOLLE WHO COMBINED

RARE WILD ORANGES WITH NOBLE COGNACS
AND WAS ENDOWED WITH THE UNIQUE FEATURES

FOR WHICH IT IS STILL FAMOUS TODAY: THE AMBER-

COLOURED BOTTLE, INSPIRED BY THE SHAPE OF
A COGNAC POT STILL, THE WAX SEAL AND THE RED

MOIRÉ RIBBON. ITS NAME WAS SUGGESTED BY CÉSAR RITZ:

“A GRAND NAME FOR A GRAND LIQUER.”
GRAND MARNIER