Page 51 - Campari - Brand Guidelines 12_20 Singles_Neat
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KEY SELLING POINTS

                                                            A distinctive and completely unique blend of cognac &
                                                            wild tropical oranges are carefully blended with other
                                                            components according to a secret recipe and then
                                                            slowly aged in French oak casks.


                                                            The recipe, that has not changed since it was first
                                                            created, has gained international recognition and a
                                                            reputation that has defied the passage of time and
                                                            changing trends.


                                                            Highly recognisable and iconic bottle.


                                                            TASTING NOTES

                                                            Appearance:      Bright topaz colour, brilliant and luminous,
                                                                             with gold and amber tints.


                                                            Nose:            Scents of orange blossom with nuances of
                                                                             candied zests, intermingled with woody,
                                                                             vanilla and milky caramel notes from the
                                                                             cognac and the period of oak ageing.


                                                            Palate:          Bitter orange flavours enhanced and
                                                                             enriched by the cognac, which supplies
                                                                             notes of orange marmalade, candied or
                                                                             macerated oranges, hazelnuts, calissons
                                                                             and toffee.


                                                            Finish:          The finish is harmonious and long-lasting.







                                                                 VARIETAL                        Liqueur

                                                                                               COUNTRY OF        France
                                                                                  700 mL
 GRAND MARNIER                                                   ALCOHOL           40%          STANDARD           22
                                                                   SIZE
                                                                                                  ORIGIN
                                                                                                 DRINKS
                                                                 VOLUME
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