Page 29 - JulyWAM

Morals SCUndercover

Birmingham, UK born artist SC.Undercover started creating music
as a way of escapism from what, at one point, seemed to be a perma-
nent road to severe depression and addiction. The mysterious cross-
over artist blends influences of indie, dark pop and R&B, offering
something distinctly unique and relatable in today’s industry. With
the release of an EP approaching SCU looks to showcase his talent
and story on a global scale.

The highly anticipated single “Morals” follows directly on from his
previous release “Darkness Before Life.” SCU tells the story of a
character scarred by the darkness of his past, admitting his faults and
showing his regret for the decisions made in his life, whilst seeking
closure in a new world. He explains, “It was important to me for this
to feel and sound different from the last single but have a connecting
story.”

“Morals” emanates elements from the UK garage, pop and drum &
bass scene that SCU was exposed to growing up, while simultaneous-
ly delivering a commercial and universal sound. Gearing towards his
urban side of expression, “Morals” highlights his impressive falsetto
vocals, fast-paced beats and silky production. The visuals for “Mor-
als” were filmed on independence day in Atlanta, Georgia. A place
close to the artists heart, the cinematic video features stunning shots
of the city, incorporating their celebratory fireworks.

SCU’s music is a beautiful juxtaposition with upbeat dance/pop
melodies complimenting the darker lyrical undertones. Instantly
recognisable, SCU has crafted an unmistakable sound, written to en-
courage others to feel good, dance their worries away or to reflect on
the relatable narratives of heartbreak, love and aspirations of success.
With influences ranging from Frank Sinatra and Prince, to David
Bowie, Usher and Coldplay, SCU shares, “Music is universal to me,
regardless of genre, I want to be known as an artist to hold commer-
cial success in a variety of different genres.”

Hoping to help others overcome their own struggles with mental
health, SCU wants to share his experiences, shining light on a sub-
ject very close to his heart. In his free time, SCU delivers talks and
presentations to both the corporate and creative world about mental
health, using his music as the driving force to reach wider audiences.
Having performed to sold out audiences across Atlanta and at home
in the UK, as well as garnering acclaim from publications, SC. Un-
dercover is labelled as an artist to watch.

https://www.instagram.com/scundercover/
https://twitter.com/sc_undercover
https://www.facebook.com/SCUndercover

www.writeawaymagazine.co.uk 29