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6
What Are Analytics?
6.1 Informational Objectives
This chapter answers the following questions:
• What are analytics?
• Why are analytics valuable?
• What’s the difference between analytics reporting and key performance
indicators (KPIs)?
• What are some examples of analytics?
• What are some examples of analytics applied to transportation?
• What’s the best way to use analytics?
• How do analytics and data lakes fit together?
• How do we identify data needs associated with analytics?
6.2 Introduction
The application of analytics to transportation within a smart city is a new sub-
ject. Consequently, reference material and literature available on the subject is
scarce. This chapter addresses the need for more information by defining and
describing analytics from a smart city transportation perspective. The effective
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