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6










            What Are Analytics?







            6.1  Informational Objectives

                 This chapter answers the following questions:


                 • What are analytics?
                 • Why are analytics valuable?
                 • What’s the difference between analytics reporting and key performance
                  indicators (KPIs)?
                 • What are some examples of analytics?

                 • What are some examples of analytics applied to transportation?
                 • What’s the best way to use analytics?
                 • How do analytics and data lakes fit together?
                 • How do we identify data needs associated with analytics?



            6.2  Introduction

            The application of analytics to transportation within a smart city is a new sub-
            ject. Consequently, reference material and literature available on the subject is
            scarce. This chapter addresses the need for more information by defining and
            describing analytics from a smart city transportation perspective. The effective



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