Page 183 - Big Data Analytics for Connected Vehicles and Smart Cities

164 Big Data Analytics for Connected Vehicles and Smart Cities Transportation Use Cases 165

• Analytics that can be applied: User perception index, user perception
comparative index.

Use Case Example 4: Variable Tolling

Smart City Service: Integrated Electronic Payment

• Objectives: To understand the relationship between levels of tolls and
demand for use of toll roads. This is typically referred to as elasticity.
The objective is to make use of observed data to improve the accuracy of
descriptive and predictive elasticity analytics.
• Expected outcome of analyses: A more detailed understanding of toll
elasticity, taking account of additional factors such as weather and trip
purpose, and better predictions regarding the relationship between toll
levels and demand for travel.
• Success criteria: Improved understanding of the relationship between toll
levels and the demand for travel and toll roads.
• Source data examples: Toll transaction volumes, toll revenues, volume of
traffic on each segment of the toll road, prevailing toll rates, trip purpose
data, prevailing weather data, and origin and destination data.
• Business benefits: Maximized revenue through the successful application
of a more detailed understanding of elasticity and improved user experi-
ence due to a stronger ability to preserve levels of service.
• Challenges: Trip purpose data could be a challenge that will require a
creative approach.
• Analytics that can be applied: Revenue related to traffic flow and toll level
related to traffic flow, taking into account weather and trip purpose fac-
tors.

Use Case Example 5: Ticketing Strategy and Payment Channel Evaluation

Smart City Service: Integrated Electronic Payment

• Objectives: To conduct what-if analyses on various ticketing strategies to
identify the optimum strategy that will achieve objectives while offering
the best value for money to travelers; to analyze the cost and value of dif-
ferent payment channels such as smart cards and host card emulation to
determine the optimum balance between payment channel use; and to