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necessities goods are available through the medium online. This crisis is likely to have long-lasting on
e-commerce due to limit physical interaction. Covid-19 trigger business activities phenomenon where
merchants and consumer adopt digital technologies (Rashid & Hassan, 2020).

Conclusion
The pandemic has overwhelmed globally. Consumer behaviour and usage behaviour also changed.
Covid-19 creates a social distancing that enhances the more intention consumer purchasing online
because there has no other alternative to get their basic and daily requirement. Although this pandemic
makes the consumer rely online on as well as the digital economy the barriers in this crisis make the
consumer more exposed to digitalizing. Covid-19 create a little bit changed in consumer behaviour
and this will helps decision-makers and also techno-entrepreneurs to synchronize existing policies or
make some modification in their policies (Khan, 2021).

Everyone in the community needs to optimize the advantage of digital technologies in generating
diversify the source of income. In the middle of this crisis, a business owner needs to shift their
business into digital. Meanwhile, this is the right time for every trader to seize the opportunity to
highlight their potential in business activities. This is because of the probability of time for the owner
to maximize the use and importance of digital business for the survival of a challenging future.

In addition, some products highly demand such as grocery, healthcare products, dairy products, and
others due to covid-19 so the business owners should take a serious step into digital. This is because
the decision that they made will make businesses keep growing and survive due to this health crisis.

Recommendation
Despite the efforts of some governments to foster e-commerce during the COVID-19 crisis, persistent
digital divides imply that not everyone has been able to participate. There are possibilities of
limitation facilities and knowledge for the business owners about digital technologies and e-
commerce is zero. Therefore, merchants should be well prepared when there are deciding involved in
digital business. Should ask themselves are our product ready to sell online? How about the
packaging? How about the delivery? How many days of delivery? This is a question that needs to
answer first before entering into this platform. Business owners should take seriously delivery time
and quality of packaging, especially during the movement control.

In addition, those business owners that tend to shift from offline into online need to have some general
knowledge in promoting their products. How to build trust in your product and how to show that your
product has the higher credibility among others rival. These two things are important to make sure
you as an owner can achieve it.

References
Abdul Abiad, R. M. A., Suzette Dagli, Benno Ferrani, IIan Noy, Patrick Osewe, Jesson Pagaduan, Donghyun

Park, Reizle Platitas. (2020). The Economic Impact of the COVID-19 Outbreak on Developing Asia.
https://www.adb.org/publications/asian-development-outlook-2020-innovation-asia(Asean Development
Outlook 2020). doi:https://dx.doi.org/10.22617/BRF200096

Arora, N., Charm, T., Grimmelt, A., Ortega, M., Robinson, K., Sexauer, C., & Yamakawa, N. (2020). A global
view of how consumer behavior is changing amid COVID-19. Mcknsey and Company. July. Retrieved on from
https://www.mckinsey. com/~/media/McKinsey/Business% 20Functions/Marketing% 20and% 20Sales/Our%
20Insights/A% 20global% 20view% 20of% 20how% 20consumer% 20behavior% 20is% 20changing%
20amid% 20COVID, 20.

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