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Five Tips for Email
Marketing
-mail Marketing is an effective
way to reach your audience, but
it must be done creatively and
Estrategically.
Editor’s note: The following “Five Tips
for Email Marketing” was created by GIE
Media’s Industrial Group.
(1) Make your emails mobile-friendly. Customers want to receive messages that
While most people check emails on their have value. Include personalized subject
phones, several companies still send lines or use a first name salutation. This
emails that don’t look attractive when will catch someone’s eye more than a
viewed on a mobile device. Work with generic greeting.
your developers to design an email that (3) Find your target audience. Every
will boost engagement and will be easy to audience will have a different hook,
read, both on desktop and mobile.
whether it’s their age, demographic or
(2) Personalize your emails. location. Try A/B testing with subject lines
Page 12 IPMA Connection • 3rd Quarter, 2021
