Page 13 - IPMA_nsltr_3rdQ2021

and body copy to determine what types
of marketing emails work for each target
group, keeping in mind that one option
might not work for another.

(4) Reach out to your inactive list. A big THANK YOU
Follow up with unresponsive prospects and goes to all
state that you “haven’t heard from you in
a while,” to pique their interest. Offer a the vendors and
special discount or incentive for them to
become active again. advertisers

(5) Analyze your data. Some who consistently
companies benefit from sending an email
every day, others don’t. Examining open support IPMA.
and click-through rates on a handful of
emails sent at various days and times We couldn’t do it
will determine when is best for your
customers. Furthermore, keep track of without you!
opt-outs after each email to determine
what frequency is good for you and your
audience.

ADD BIO-SANITATION TO YOUR SERVICE WITH
FOAM FRESH ®

FOR COMMERCIAL AND RESIDENTIAL ACCOUNTS

COMMERCIAL RESIDENTIAL
Drains Drains & Disposals
Bar Mats Vehicles
Cracks & Crevices AC Lines
Under Equipment Washing Machines
Equipment Legs Pet Odors
Restrooms Toilets
Dumpsters Garbage Cans

3.3 MM 17" SEMI-RIGID HOSE WITH EVERY CAN • 360º SPRAY CAPABILITY
Contact Jeff Caudill • jeffc@nisuscorp.com • 641.208.1311
800.264.0870 | WWW.NISUSCORP.COM | REMEMBER TO ALWAYS READ, UNDERSTAND AND COMPLY WITH THE LABEL | #IPCA-HP-0721
FOAM FRESH AND NISUS ARE REGISTERED TRADEMARKS OF NISUS CORPORATION. ©2021 NISUS CORPORATION

IPMA Connection • 3rd Quarter, 2021 Page 13