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Why Do Customers Stop Doing Business With You?

by June Van Klaveren

hough it’s easy to assume why Poor Customer Service.
a customer has chosen to go Customers may find it difficult to get in
with another company, the real touch with your company; there may
Treasons can be elusive. The only be too many options on your voice mail
way to tell for sure? Ask them! It’s never message; no one returns calls; person
easy to hear bad news but you should on the phone is rude....any number of
use that news to fix what may be broken reasons can cause someone to leave your
within your company. Here are some company and patronize a different pest
reasons people choose to use another pest control company.
control company. June Van Klaveren owns Compelling Com-

#1 Reason munications and serves the pest control
68% of customers stop buying from you industry with marketing services. She can be
because of a “PERCEIVED INDIFFERENCE” reached at june@compelcom.com or 636-
- a perceived lack of caring expressed by 394-4148.
your company!* * From U.S. government study “Why Cus-
Poor Performance. tomers Stop Buying.”

Pests have come back and the customer
doesn’t receive timely reservice.
Employee Turnover.
The customer may expect to see the same
technician at each service. If this isn’t the
case, let your customers know up front so Get Social.
they know who to expect.

Increased Prices. You’ll love the results.
This is an opportunity to discuss the value
of your service with the customer. Point The Facebook expert for pest control companies
out what you do that your competitors • Facebook content creation
& publishing
don’t. • Strategic planning
Personal Conflict with the Technician. • Account/Profile review
• Guaranteed results
If the customer has a conflict with the • Call today for FREE,
technician, offer to send a different no-obligation consultation
& quote
person out at the next service. If you
are losing customers due to repeated 636-394-4148
conflicts with the same technician, it may
be time to look at offering that person the june@compelcom.com
opportunity to work for another company!

IPMA Connection • 3rd Quarter, 2020 Page 11