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(Continued from page 7) To control house centipedes indoors,
to the trained eye. Millipedes have two clean and dehumidify potential habitat as
pairs of legs per body segment, while much as possible. Residual insecticides
centipedes have one pair per segment. can be applied to usual hiding places,
Millipede legs are short and underneath most of which are either inaccessible
the body, whereas centipede legs are or difficult to reach (dark corners in
long and stick out from the sides of their basements, baseboard and concrete slab
bodies. The common accidental invader cracks and crevices, under shelves, around
millipede is brown to black and 1 inch stored boxes, under the water heater
long. The millipede’s smooth, cylindrical and furnace, and so forth. Centipedes
body will curl into a spiral when disturbed discovered outdoors should not be
or dead. controlled.
5 Tips for Email Marketing
The following “Five Tips for Email (4) Reach out to your inactive list.
Marketing” was created by GIE Media’s Follow up with unresponsive prospects
Industrial Group and posted to PCTOnline. and state that you “haven’t heard from
com by Brad Harbison. you in a while,” to pique their interest.
(1) Make your emails mobile-friendly. Offer a special discount or incentive for
While most people check emails on their them to become active again.
phones, several companies still send
emails that don’t look attractive when
viewed on a mobile device. Work with
your developers to design an email that
will boost engagement and will be easy to
read, both on desktop and mobile.
(2) Personalize your emails.
Customers want to receive messages that
have value. Include personalized subject
lines or use a first name salutation. This
will catch someone’s eye more than a (5) Analyze your data. Some
generic greeting. companies benefit from sending an email
every day, others don’t. Examining open
(3) Find your target audience. and click-through rates on a handful of
Every audience will have a different hook, emails sent at various days and times
whether it’s their age, demographic or will determine when is best for your
location. Try A/B testing with subject lines customers. Furthermore, keep track of
and body copy to determine what types opt-outs after each email to determine
of marketing emails work for each target what frequency is good for you and your
group, keeping in mind that one option audience.
might not work for another.
IPMA Connection • 3rd Quarter, 2020 Page 9
