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Make the Most of Your Marketing Plan in a Virtual
World
efore COVID-19 rocked the
world, marketing trends were
increasingly focused on digitization
Band enhancing the virtual
customer experience. Now, the global
pandemic has made us even more reliant
on the internet and all the ways we stay
connected virtually. Incorporating digital
strategies into your marketing plan is not
just a nice-to-have, but a must-have.
Consumer behaviors and the way they
absorb marketing messages have evolved
as people are spending less time in-person
and more time on their screens. As a
result, your marketing plan needs to evolve
as well in order to better engage with
your audience and anticipate their needs.
Fortunately, making this shift does not have
to be an arduous task. If you’re looking
for ways to get started or freshen up your
marketing strategies to ensure you are
embracing this shift to virtual and making
the most of your marketing dollars, start
with the following three strategies.
SOCIAL MEDIA
While our in-person contact is limited, it’s
important that customers can follow your
company on social media to keep your
business and its services top-of-mind. Your
business’ social platforms should be active
and engaging, so posting regularly and
responding to any inquiries and messages
in a timely manner is essential.
One of these tools, Facebook Live, is a
great way to share personal anecdotes and
real-life experiences with your followers.
“Going live” has plenty of perks—it allows
you to develop a personal connection
with your followers, boosts awareness of
IPMA Connection • 2nd Quarter, 2021
your brand and helps to increase overall
engagement on your page. You can
livestream anything, from a routine home
inspection to an unusual pest encounter,
and more.
INVEST IN VIDEO
According to Wyzowl’s 7th Annual State of
Video Marketing Survey, video remains a
key priority for marketers, with 93 percent
of those surveyed saying it’s an important
part of their 2021 marketing strategy.
Video content is, in general, more
engaging than text content. Video is easy
to consume, captivating and allows you to
tell the story of your business in a concise
and impactful way.
We’ve already touched on one way to
incorporate video with Facebook Live, but
there are many other ways to integrate
video into your marketing plan—your
company website being one of them.
It’s a great platform to showcase video
content while enhancing the consumer
experience. Customer testimonials, an
overview of your business or services and
employee spotlights are all areas where
video can be a great tool to connect with
consumers and add a personal touch.
Subscribers to Mainframe also have access
to an exclusive library of eye-opening pest
footage that can be embedded as video
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