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content on your company website. up and updating these review sites,

MONITOR ONLINE REVIEW SITES marketers should also be responding
PPMA’s generational research survey found to reviews in a timely manner and
that online review sites are among the top encouraging happy customers to leave
three sources that Millennials, Gen Xers reviews to reflect the quality of your
and Baby Boomers all turn to when looking services and what potential new customers
for a professional pest control service, can expect when they come to your
making sites like Yelp, Google and Angie’s business for their pest control needs.
List important tools when marketing your Increasing and optimizing social media
company. If you haven’t done so already, use, incorporating video content and
claiming your business on these sites is an monitoring online review sites are crucial
important first step. steps to ensuring your customer’s virtual

One way to make sure no negative experience with your company is a positive
mention of your business slips through one. As we navigate this new way of life
the cracks is to set up Google Alerts to and start to think of our lives beyond
monitor for posts using your company COVID-19, one thing is certain: digital is
name alongside other keywords. When here to stay.
a review is posted mentioning your Cindy Mannes is the executive director of
company, you’ll get an email alert sent the Professional Pest Management Alliance.
right to your email at whatever frequency Visit www.npmapestworld.org/ppma for more
you designate. In addition to setting information.

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Page 14 IPMA Connection • 2nd Quarter, 2021