Page 32 - WCFL Senior Living Resource Magazine

by John Brennan, the internet to research senior
IT Development Director housing and services?

How do people find your Price. Many independent
company’s website? websites do not want to list
prices. They may not have
SeniorLivingGuide.com the time or
is a search engine for capability to change
senior housing, home their website as prices
health and senior services. change. Some feel that
Even if you’re doing your a sales edge is lost by
own Google campaigns, publishing
our monthly web traffic their prices. The fact
reaches more potential custom- is consumers want to
ers than an independent website ever research before they
could. Simply put, if you want people to contact and
find your website, you need to advertise SeniorLivingGuide.com offers the
your website. information they’re searching for in one
Do you know what the biggest easy to use format. Advertisers who list
difference is between leads that come a starting price on SeniorLivingGuide.
from your website and leads that come com receive over 80% of the leads
from SeniorLivingGuide.com? we generate.
Consumers using SeniorLivingGuide.com How do you track activity on your
have been able to compare, apples website and use that information to
to apples, your community or service improve your internet leads?
with your competitors and chose to SeniorLivingGuide.com tracks how
send you their information from a consumers view you on our website.
level playing field. They were able We show you how often you appear in
to compare pricing, information, searches, how many people
pictures, etc., all in a database clicked through to your ad, how
environment suited towards research. many times your printable brochure
Consumers contacting you from was used, how many times people
SeniorLivingGuide.com are ready to clicked on your weblink and went
do business.
directly to your website and finally, how
Do you know the number one thing many people called you from your
people are looking for when they use SeniorLivingGuide.com advertisement.