Page 33 - WCFL Senior Living Resource Magazine

With this knowledge we can identify services search engine, we also want
areas of improvement, constantly to provide interesting editorial content
tweaking, to continually improve as well as industry information for our
upon and drive more traffic to your advertisers.
community or service.
I searched Google for “CCRC Orlando”
Four Great Answers to FAQ’s and your site was nowhere to be found
but my website is #2. Why should I
How many hits does SeniorLivingGuide. advertise on
com get? SeniorLivingGuide.com?
We measure our traffic in sessions, not SeniorLivingGuide.com utilizes both
hits. Sessions count a user who visits Search Engine Optimization (SEO) and
and uses our site and does not count us- Search Engine Advertising (SEA). We
ers who visit and quickly “bounce” away focus our marketing and budget on the
from SeniorLivingGuide.com. Many search terms that provide conversaa-
websites use hits as a measurement. tion-based results. While it is not pos-
Hits can occur multiple times each time sible to appear #1 on all search engines
a page is loaded. One visitor to for all possible search query terms,
SeniorLivingGuide.com causes 37 “hits” SeniorLivingGuide.com appears in
on the home page alone. (Please ask many popular search results in both the
for our most recent “Urchin” sessions organic and paid positions.
report.
Why should I pay to be on your site if
basic listings are free?
Our main goal is to be the leader in content
for consumers searching for senior hous-
ing and services information, so we gladly
list our book advertisers for free as a basic
listing. The downside to all of this inform-
tion is it gets harder for each community to
stand out. Premium and Featured listings
offer you top search results placement, more
individual content and links to get advertis-
ers to your website.
Your site doesn’t appear to be senior
friendly.
SeniorLivingGuide.com is designed
primarily for the largest demographic of
our base – boomer women. In addition
to being a dynamic senior housing and

For more information call 800-775-4846