Page 12 - How To Avoid Going Bust In Business
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Establishment costs. Minimal. A lot of time on the research and writing. A few bob
getting a good cover designed.
About $1000 for website. I have a very good website designer who works from
home with a cost structure to match. It doesn’t require a complicated website.
Ongoing costs. Depending on marketing decisions such as the use of Google
Adwords and other similar channels there would be a promotional cost and
accompanying risk, but none that would pose a serious financial threat.
Regulatory Environment. Not relevant. No restrictions. No permits required.
Financial plan. Set up a probable demand/revenue projection including success/fail
waypoints.
Key concept: Is there room for yet another business how-to book? Given that there
always seems to be room for yet another diet or cook-book, the answer is “possibly”.
Success or failure will depend on the marketing strategy.
Conclusion. Worth preparing a more in-depth business plan, particularly with regard
to advertising and promotional channels and costs
Aim it specifically at “How To Start A Small Business And Stay In Business” because
there are more small business wannabees than tycoons.
