Page 12 - Drambuie Teaching Note
P. 12
History
CASE USAGE
Drambuie as a case study has been used over a number
of years culminating in this e-resource case study. It has
been used primarily of MBA Strategic Management and
MBA Marketing courses.
Its primary focus is on organisational turnaround,
marketing and finance.
It allows the student to juxtapose family management
with that of professional management and the processes
of retrenchment and growth.
