Page 37 - Brewdog Teaching Notes
P. 37

BrewDog is both a product orientated and marketing-

               oriented company in that BrewDog concentrates on

               producing different varieties of beers and through

               aggressive, shock tactics marketing applies a Pull strategy.
















































               Diagram 11

               Diagram 11 shows the marketing process model where

               section A represents those companies which are product

               oriented. Section B shows the section where the orientation
               of the company is marketing oriented through the

               combining of sections A+B.
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