Page 34 - Brewdog Teaching Notes

CONTROVERSY

Watt and Dickie have regularly - and enthusiastically -

attacked regulators and industry bodies. Where their critics

say they do so simply to garner publicity, Watt maintains

that they are merely sticking up for themselves. The proof of
the pudding must be in the results – a loyal and growing

customer base and increasing growth and profitability.

• BrewDog, is a serial offender: it has,

• driven a tank down Camden High Street.

• named a beer after the heroin-and-cocaine cocktail that

killed River Phoenix and John Belushi,

• projected naked images of its two founders onto the
Houses of Parliament,

• brewed beer at the bottom of the Atlantic Ocean;

• dropped stuffed cats from a helicopter onto the City of

London,

• employed a dwarf to petition parliament for the

introduction of a two-thirds pint glass, and

• released, for the royal wedding of 2011, a beer

containing so-called natural aphrodisiacs such as

“herbal Viagra”, chocolate and horny goat weed, which

it called Royal Virility Performance.

BrewDog’s values may appear suspect but their results are

real. With a staff of 2,000 they clearly appeal to a good
number of people who want to work for them.