Page 68 - Articulate Files

Theory Units

• Leadership Theory
• Leadership Approaches
• Leadership Roles and Rules
• Strategic Leadership
• Psycho CEOs
• Strategy Hierarchy
• Entrepreneurship
• Start-up
• Business Canvas

• Lean Start-up
• Culture
• Ethics
• Corporate Planning
• Marketing Mix
• Brand Equity
• Internationalisation
• Ratio Analysis
• Company Valuation
• Accounts
• BCG

• Diversification
• Strategy FlipBook

Sidenote

Also provided are a number of theory scenarios that do not readily fit into a theory
typology.