Page 13 - Kirin Holdings Teaching Note

Assessment

Length - As a guide the length of the report should be

around 2000 words.

Write a report
The report should use the theory discussed in your Lectures

to highlight the key issues facing Kirin Holdings. You are not

required to cover all theory but focus on those areas that
your research suggests are the most significant. Structure

the report using appropriate theory from the module and

back up this analysis with referenced data from a range of

reliable sources.

The report structure should be as follows:

· Part A - provide a profile of Kirin. This should consider

the internal factors of the company. This may include
group structure, the number and locations of people,

financial detail over a period of time, group objectives,

etc. (around 500 words).

· Part B - analyse the key factors in the competitive

environment and how they impact on Kirin. As well as a

consideration are competitors, customers, wholesalers
and government with some consideration of the impact

of new entrants to the market (around 500 words).

· Part C - an analysis of the key forces in the general
environment that have an influence on Kirin and their

competitors (around 500 words).