Page 16 - Kirin Holdings Teaching Note

Objectives & Learning Outcomes

After reading this case study you should

1: Appreciate the role and responsibilities of the President
and CEO of Kirin Holdings.

2: Appreciate the difference between profitable growth

and growth-based profit generation.

3: Appreciate that short, medium and long-term plans

have different objectives.

4: Appreciate that branding is an essential foundation for

growth.

5: Appreciate how creating shared value impacts on the

company, its structure, its performance and its

stakeholders including the wider community.

6. Understand that growth is not passive that it comes

with a cost to the business.

7. Understand that management must operate in context

with all levels of the organisation to disseminate their

vision and procedures.

8. Appreciate the value of and attributes of Creating

Shared Value within a business.

9. Understand that change requires planning and finance.