Page 37 - Kirin Holdings Teaching Note
P. 37

PEST








                                                              Liquor Tax
                                                              Tariffs


                                                              Exchange rates
                                                                               ESG

                 Political conditions in
                  multiple markets                                             Local Community initiatives
                                                                               Shared distribution
                  Trade Agreements




             proprietary lactic acid


              bacteria technology
             Modernised plant

             Manufacturing capacity
                                                                            International product
                                                                            perception

                                                                            Trade agreements, marks,
                                   Global issues e.g. plastics, Energy      brands
                                   Production processes


                                   Supply chains






               Diagram
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