Page 38 - Kirin Holdings Teaching Note
P. 38

Value Chain

















                                                        CSV


                                               Disciplined yet caring company

                            Infrastructure: Realignment of the structure to facilitate

                            CSV attainment e.g. Food – Businesses Bridging - Pharma
                            HRM: Strengthening HRM through creating a meritocracy
                            of motivated staff, reforming work styles whilst
               Support      promoting diversity and cultivating leadership skills                  Normalised
                 Activities   Technology: New and shared technologies. Strong R&D
                                                                                                        operating
                            Procurement: Acquire the best quality inputs e.g. local and   Margin            profit
                            Czech Republic hop production and best malt from around
                            the world etc.
                           Inbound      Operations   Outbound  Marketing  Services                      margin to

                           Quality      CSV, HR     Quality     Strong     Product                    10% by
                           Hops, malt,  training,   premier     marketing  quality &
                           synergistic   new        products,   customer  safety                   2021
                           semi-        technology   Supported   segment
                           products
                                                    supply      focus
                                                    chains


                                                 Primary Activities








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