Page 54 - Kirin Holdings Teaching Note

Kirin is dependent, to some extent, on its alliance partners,

over which it has no direct control (but perhaps an equity

stake), performing to expected levels.

A timeline does not just record the events in a company’s

history it is also a window in the development of its strategy

and tactics, its health and wellbeing and its future direction

of travel. Diagram 1, is an out-take from the company

timeline covering the period from when Yoshinori Isozaki

took over as President and CEO. This snap shot allows the
events to be divided, broadly, into those that are based on

outright ownership, merger or alliance and acquisition of a

stake in another company. Although, blurring will occur

within the categories (See Different Market Entry Strategies)

as time moves on and the company changes its focus it is

important to appreciate that Kirin has generally acquired

equity stakes or alliances as a means of development. This

has had an effect on its financial risk exposure and the

obtainment of its CSV commitment.