Page 50 - Kirin Holdings Teaching Note
P. 50
Brand awareness is ‘the ability of a potential buyer to
recognize or recall that a brand is a member of certain
product category’ and to a great extent Kirin Group is
Relation between Kirin Group affect and brand equity within
Internationalization-performance concept.
Kirin
BRAND CSV
EQUITY
CONSUMER’S PERCEPTION
INTERNATIONALIZATION-PERFORMANCE
In Germany, beer quality is protected by the German Beer
Purity Law, or Reinheitsgebot. The Reinheitsgebot dictates
