Page 19 - Wells Fargo Bank (C) Case Study

John G. Stumpf (63)

In 2005, John G. Stumpf became president, in 2007 he

became the company’s chief executive in 2007, and its
board chairman in 2010.

In 2013, it (fortune) named Chairman and CEO John Stumpf
“Banker of the Year.” (5)

“Our vision has nothing to do with transactions, pushing
products, or getting bigger for the sake of bigness. It’s about

building lifelong relationships one customer at a time. … We

strive to be recognized by our stakeholders as setting the
standard among the world’s great companies for integrity

and principled performance. This is more than just doing the

right thing. We also have to do it in the right way.

“If there is one job I must do for our team members,

customers, communities and shareholders, it is to be the

keeper of our company’s culture. It is the role of all team

members to understand our culture, internalise it, live it,
teach it and reinforce it.” (5,10)