Page 139 - Flip Banks TG
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The internal environment is where the bank has influence
and control over decisions taken based upon its strengths
and weaknesses. The external environment comprises
opportunities and threats over which the bank has little or
no influence as shown in the SWOT analysis Diagram 3.
SWOT
Market leader in U.S. Weak financial performance
Strong banking network Over dependence on U.S.
Strong core banking growth Declining net interest margins
Broad product and service Weak wholesale banking ops
innovation
Unethical practices
Company recognition
Positive outlook for U.S. Increased compliance costs
Card payments Increasing rules and regulations
New product and service launches Volatility in financial markets
Public perception
Diagram 3: Bank of America
