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Bank of America operates three businesses, the largest of
which is a traditional bank that accepts deposits
and makes loans.
Most of the traditional bank’s earnings, some $17.1billions
come from serving consumers, who account for 72% of its
revenue. The other 28% comes from serving commercial
customers.
It should be clear that if the bank is not focusing on
acquisitions but rather organic growth then what it had to
sort out first after the financial crisis was what was what
business was it in i.e. traditional banking.
Business Model
BofA – Business Model
Diagram 5: BofA: All revenue figures relate to the first six months of 2015
