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TSB Profile
TSB
Predecessors Lloyds Banking Group
Sector Banking & Financial Services
“humanisation of digital”
Tagline/ Slogan
USP TSB has a 200 years’ experience
TSB STP
Segment Individuals, Commercial, Corporate & Personal Banking
Target Group Large Enterprise, Individuals, Global market reach – local markets
Positioning Local environments, complete banking and financial solutions
TSB’s Bank Competition
Lloyds
RBS
Barclays
Bank of Scotland
Royal Bank of Scotland
Other Challenger Banks
Virgin Money
CoOp Bank
TSB occupies a unique market position in British retail
banking as a UK-only values-led challenger brand with over
200 years of heritage, the capabilities of a large established
bank, including comprehensive distribution and product
