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PEST

Donald Trump

Regulatory actions

Inflation

Exchange Rates
Trade Wars

Population U.S.A. –

Growing immigrant population

grey services/product needs

Digital disruption,

blockchain,
FinTech companies

Diagram 3: Wells Fargo Bank

Whilst banks have amassed more than $160 billion in fees
since 2010 “America's three biggest banks - JPMorgan Chase,

($2 bn), Bank of America ($1.7 bn) and Wells Fargo ($1.8 bn)
- earned more than $6.4 billion last year from ATM and

overdraft fees, according to an analysis by CNNMoney that