Page 20 - HSBC (D) Teaching Note
P. 20

SWOT - HSBC

                 HSBC’s success is built on an economic model that

                 combines the tag line of “the world’s local bank” and

                 concept of  “think global act local” applied to its

                 operations in some 80 plus countries. The company’s

                 operating philosophy includes the following elements:



















                               Size/Strong Brand Name             Brand image

                               Strong capital structure/finance   U.S. a declining market

                               Business sector spread             “Too Big to Manage”

                               Technology
                               Strong presence in developing
                               markets

                               Diverse customer base





                                China/Asia-Pacific and Latin     Low interest rates
                                American growth
                                                                 Brand taint, Public perception
                                Technology development first
                                                                 Brexit
                                mover advantage
                                                                 Regulators/Fines
                                Finance – acquisition potential
                                                                 Shareholder revolt




                   Diagram 4: HSCB Bank
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