Page 25 - Case Lab Teaching Note

Distribution

Question:

How effective is Tyrrells' distribution?

Answer:

Tyrrells distribute through Waitrose, Independents and
Retail Partnerships. Perhaps fine for embryonic/growth

stage but questionable for mature stage.

Question:
How can Tyrrells change the situation to grow the business?

Answer:

Sainsbury, Morrison's and Tesco must be seen as potential
outlets which will need a rethinking of relationship strategy.

Likewise, the export market must be examined in a more
comprehensive and balanced way.