Page 28 - Case Lab Teaching Note
P. 28
FIVE FORCES
Competitive Rivalry
High Competition - Branded Players involved in cut-throat
competition to increase market share, entice new consumers, find
new markets
Low Quality differences among branded players.
Quality difference between branded and unbranded offerings is
offset by low price offered by unbranded players
Cost of switching is low as all players have a similar pricing strategy
Brand Loyalty is high for branded players
