Page 34 - Case Lab Teaching Note
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MACRO ENVIRONMENT
POLITICAL
The political environment is stable with little for Tyrrells to worry
about.
ECONOMIC
The economic environment was stable for the first five years of
Tyrrells growth but thereafter the credit crisis bites and the exchange
rate moves
SOCIAL
The social environment is stable. However, there is a trend to more
healthy diets.
TECHNOLOGICAL
Technology is also stable.
