Page 38 - Case Lab Teaching Note
P. 38
Three Kinds of Competitors
1: Equalisers:
People who just want to be as good as everyone else in their
industry, Me-Too, mentality
2: Differentiator:
The next step up where the desire is to be better than the rest of the
industry and trying to find ways to be so.
3: Value-added peak
Rarely focus on the gap between them and the rest as they
are more interested in the gap between themselves and
their own potential and how to bridge this gap.
