Page 40 - Case Lab Teaching Note
P. 40
Customer Service
is a philosophy in which everyone in the business embraces
the concept of creating customer satisfaction
Product Idea and Development
Creation of a unique selling point capable of exploitation
with the resources and distinctive competences embedded
in Chase and his farm.
Business Value
Strong Gross Profit Margins
- Gross Profit/Total Sales
- measurable year on year
Repeat Business
- satisfied customers
- perception of value for money
Good Brand OR Name Recognition
- important for word-of-mouth recommendation
