Page 13 - Chase Distillery Teaching Note Flip 2022
P. 13
Industry Analysis
Sales Growth
In 2016 gin sales in the U.K., reached £1bn whilst the
number of distilleries had increased by 127% in five years to
315 in total. In 2017 UK sales of gin reached, a record
number of 51 million bottles of Gin, worth almost £1.4
billion. For context, this meant London now had more
distilleries than the whole of England had in 2010!
By 2020 the global gin market was worth £11bn but was
estimated to rise to £15.5bn by 2028 with Europe
accounting for more than 50% of sales. (Ref 1, 2)
Not only had the quality of gin production dramatically
increased, but so had the quantity of producers be they
distillers, rectifiers or blenders.
Gin Trends
A number of trends have underpinned the rise in the growth
in demand for Gin namely:
• increase in the popularity of gin cocktails in the global
gin industry.
• premiumization driving the growth of the alcoholic
beverages industry across the globe.
• The demand for premium cocktails is attributed to the
rise in the trend of mixed and crafted cocktails.
