Page 25 - Case Lab Summary

The e-resource case method (Diagram 2) calls for the

appreciation of the following elements:

PASSIVE (Lecturer Driven)

Here the case methodology is of the traditional Harvard

model where the student is to a great extent a passive

recipient.

Commitment

If the objective is to produce effective teaching then

commitment on the part of the lecturer to achieve this is high,

particularly if the approach is through the creation and

development of case development and use which calls for a

greater input and maintenance of the resources.

Furthermore, this has clear resource implications for the

institution which may need a clarification of the institution’s

commitment to this approach. Likewise, if the case study is a

‘live’ one the target company is likely to be heavily involved

e.g. video interviews, worked examples, access to operational

systems, use of past and current marketing analysis etc.

Co-ordination

Each stage of the case study demands extensive co-

ordination. Data collection with the target company at first