Page 40 - Case Lab Summary

Diagram 4: Defining Case Issues

However, once the issues have been identified case data analysis
(See Diagram 5) can be undertaken based upon identified key

decision criteria such as:

• improve (or at least maintain) profitability,

• improve turnover,

• increase sales, market share, or ROI,
• maintain customer satisfaction, corporate image,

• employee morale, safety,
• retain flexibility, and/or

• minimize environmental impact.