Page 54 - Case Lab Summary

For students the important feature of the interactive

business case study is the capacity to control the pace and

direction of learning. At present, students are confronted by

the structures of a predetermined teaching programme that

is usually followed in sequence. In multimedia format they

can choose the areas on which they wish to concentrate

and, in the strategic management field, they can review

theory and its practical applications in a less stressful

environment.

For the business case study developer multimedia

applications encourages imaginative presentations of

theoretical material. Concepts can be presented on screen

in ways which are not possible on the written page. In the

same way truly interactive tutorial material can be designed

in which students receive feedback on answers that

incorporates explanations for errors and directions for

remedial work. There is also considerable scope for 'what if'

modelling and competitive decision-making. But, in order to

unlock the full potential of both the student and the case

study and its augmenting application appropriate trigger

questions must be asked.

THE LIFE CYCLE OF A CASE STUDY