Page 65 - Case Lab Summary

he/she has before them. At this point the student is still

engaged in surface learning as linkages have not yet been

made. However, once the linkages between the individual

elements in a case are established the holistic nature of the

case study begins to emerge (multistructural) e.g.

juxtaposing a time-line of events against share price

movement allows critical event analysis to begin.

Diagram 3

From the critical event analysis the student should be able

to appreciate the fact that the new CEO has overseen the

launch of a new product into both the US and Chinese

markets but has experienced negative reviews within the

industry and is facing a battle with its competitors for the