Page 16 - BrewDog Industry Analysis
P. 16
Economies of Scope
The emphasis is on better utilisation of overhead and
common assets
BrewDog Distillery produces its own craft beers and spirits
on its wholly owned brewery.
It also produces its own advertising which utilises its
management, packaging, branding and distribution.
As these costs are spread over a variety of products, their
average cost per unit of production declines.
