Page 20 - BrewDog Industry Analysis

INTERNAL ENVIRONMENT

The environment is made up of the internal and external

environments. Management only has control over the

internal environment where it decides on the combination
and level of finance, technology, and resources it will utilise

to achieve its goals and objectives. For example, if the

company were to decide to increase the robotics employed

in its facilities the likely impact would be to increase its
technology profile whilst diminishing its finance and human

resources profiles.

Also, there would be an affect upon its goals and values

profile.