Page 25 - BrewDog Industry Analysis

WEAKNESSES

• What could the firm improve?

• What does the firm do badly?
• What should the firm avoid?

Consider weaknesses from both an internal and external

perspective: Do others seem to perceive weaknesses that

the firm does not see? Are the firm's competitors doing

any better than it?

• What could you improve?
• What do you do badly?

• What should you avoid?

Again, consider this from an internal and external basis: Do

other people seem to perceive weaknesses that you do not
see? Are your competitors doing any better than you? It is

best to be realistic now and face any unpleasant truths as

soon as possible.