Page 35 - BrewDog Industry Analysis

P - Political factors

What role the government plays in your industry?

Effects of past and present political philosophies

• nationalisation / privatisation

• regulation/deregulation

• public policy to industry

• changes and the rate of change

• European integration

• effect of a change of government

E - Economic factors

What is the state of economy on both a local and national
level?

Economic factors include:

• Government Policy

• Economic Management

• Interest rates & Fiscal Policy

• Consumer demand

Affected by change in: Taste/ Income/ Demographics

• Financial Markets

• Availability and cost of finance

• Attitudes of the financial community