Page 36 - BrewDog Industry Analysis

S - Social factors

What are the relevant changes in matters like lifestyle
trends, demographics, consumer attitudes, buying patterns

and opinions?

Sociocultural Factors

• Beliefs, attitudes, customs, practices

• Personal health & hygiene

• Sexual / cultural mores

• Concern for the environment

• Government attempt to promote certain attitudes

• Enterprise culture

• Concern for third world

• Local community attitudes

• Concern for local employment

• Planning requirements

T - Technological factors

What is the impact of changing technological trends on your

industry?

Technological Influences

• ‘State of the Art’

• Organisation’s technology & Current Attitude

• Rate of technological change

• Information Technology