Page 4 - BrewDog Industry Analysis
P. 4
Introduction
What is an Industry?
An industry is a group of firms producing a similar product
or service, such as mobile phones, e-cigarettes, tax returns,
or electronic games.
Definition
A market assessment tool designed to provide a
business with an idea of the complexity of a particular
industry. Industry analysis involves reviewing the
economic, political and market factors that influence
the way the industry develops. Major factors can
include the power wielded by suppliers and buyers,
the condition of competitors, and the likelihood of
new market entrants
http://www.businessdictionary.com/definition/industry-analysis.html
An industry analysis facilitates a company's understanding
of its position relative to its competitors supplying similar
products or services. Generally, industries can be broken
into industry segments which are formed as the products
or services of the industry are targeted to specific subsets
of the general market e.g. the chemical industry comprises
