Page 5 - BrewDog Industry Analysis
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sub-industries like Fertilizers, Pesticides, Paints and
Varnishes, Organic chemicals.
No matter whether it is an industry or a segment, it is still
referred to as “the industry”
Understanding the forces at work in the industry, at all
times, is essential for a company to formulate and sustain
effective strategic planning. Consequently, appreciation of
an industry’s key factors must be considered, on an iterative
basis, as analysis of the industry takes place. To this end
examination of the following may help in the analysis:
Geographic Area: local, regional, national,
international
Industry size, trends, outlook
Product/Services
Buyers target customers
Regulatory Environment
Company Information identify and research most
successful businesses
Impacting on an industry are driving forces (or shifts or
trends) that cause an industry to change such as:
